May 27, 2022

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Celebrating B Corp Month: How Becoming a B Corp Can Enhance Your Business

Each 12 months in March, Rubicon® proudly celebrates B Corp Thirty day period alongside with the rest of the United States and Canada. We have held our status as a Qualified B Corporation for a decade which, among other matters, demonstrates our determination to a tradition that rewards and values personnel engagement.

In 2012, Rubicon attained Qualified B Corp status for the very first time, and due to the fact then we have amplified our evaluation rating each year, which is a testomony to the dedication of all of our workforce, from the government degree to our exceptional Buyer Care workforce that is effective challenging to supply the optimum degree of service attainable.

What Does it Signify to be a B Corp?

The B Lab Worldwide web-site states that a B Corp Certification demonstrates that a business is assembly substantial expectations of verified functionality, accountability, and transparency on various aspects this kind of as worker gains, charitable supplying, and provide chain procedures. Certification is centered on three key requirements:

  • Demonstrating superior social and environmental performance by acquiring a B Impact Evaluation rating of 80 or higher than
  • Creating a motivation to changing their corporate governance construction to be legally accountable to all stakeholders
  • Maintaining transparency by allowing info about their effectiveness to be calculated from B Lab’s benchmarks and manufactured publicly readily available on their B Corp profile on B Lab’s web-site

How B Corp Certification Can Increase Your Business

As I pointed out earlier mentioned, a business need to strengthen on its environmental, social, and governance (ESG) practices in purchase to obtain B Corp status. Although generating these enhancements is excellent from a marketing and general public relations standpoint, the added benefits do not close there. Improving upon on these features of a business is significant to shoppers and employees, and elevates a company’s bottom line.

The the vast majority of shoppers concur that they are additional probable to pick out a brand name that practices environmental and social responsibility above a single that does not, and they program on increasing the volume of environmentally friendly products and solutions they order in the around future.

From an staff standpoint, organizations with strong sustainability practices see an maximize in productivity, loyalty, and general talent attraction and retention. Many potential staff take this into thing to consider when hunting for careers, and in lots of instances it can be a selecting variable for accepting a position.

Earning environmentally friendly changes this sort of as decreasing electrical power intake or materials use can also help you save a firm dollars. Lessening energy and drinking water usage or encouraging the use of reusable bottles, cups, and utensils more than one use items can make a considerable optimistic impact on a company’s bottom line.

Rubicon is happy to have been B Corp Certified for 10 decades, and we will keep on functioning tricky to retain its certification and improve its score. B Corp Certification is anything all firms really should take into account getting, and anything workers must seek out out in the organization for which they opt for to work.


Jennifer Thompson is Vice President of Talent and Culture at Rubicon. To keep in advance of Rubicon’s announcements of new partnerships and collaborations around the globe, be certain to follow us on LinkedIn, Fb, and Twitter, or contact us currently.