With the existence of new retail stores where people can buy items for employment, school, home maintenance, and other purposes, the presence of pirated goods in these channels grows.
As a result, companies that are strongly affected by the existence of knockoff products in the market will suffer a 98 billion dollar loss in sales in 2020.
Aside from the monetary losses that counterfeit products cause to the brands and businesses that are directly impacted, their customers’ and shareholders’ trust in them deteriorates.
Because of the problems that unauthorized copying causes in the market, many brands and businesses launched a campaign to encourage customers to purchase products from credible retail chains and channels.
Most companies and businesses are now continuously updating their merchandise verification and information protection function to make it much more challenging for forgers to copy as they continue to improve this marketing strategy.
To maximize their anti-counterfeiting efforts, they adapted different data encoding innovations into the good or service and its labeling. With the technical solutions at their disposal, QR codes take the initiative in counterfeit-proofing their merchandise.
How do Businesses Use QR codes to prevent product counterfeiting?
A straightforward way businesses incorporate QR codes in their counterfeit product proofing initiatives is by implementing the QR code for registration method, where a product is needed to be registered for the consumer to identify if the item they receive is genuine or not.
Their means of improving their campaign helps businesses identify which stores sell legit or fake goods and report this issue to the governing bodies assigned to it.
How do businesses create a QR code for product registration?
Now that product verification is being highlighted by brands and businesses combating the market dominance of pirated products, and product registration QR codes are being integrated into counterfeit-prone goods.
They first build a robust product verification website before converting it into a QR code to learn how they consolidate them. From that point, they can create a QR code for registration by following the QR code creation steps.
1. Create an account with an online QR code generator with logo software that you can trust.
2. Navigate to the bulk QR tab and select the second choice from the bulk QR tab.
3. Enter your product verification website after clicking the Generate Bulk QR icon.
4. Create your Bulk QR codes and personalize their layout.
5. Perform a scan test
6 Save in SVG format and include it in your packaging design.
Why do most businesses use QR codes to prevent counterfeiting of their products?
Because the fight against counterfeiting can deplete a brand’s assets and position in the market, QR codes can help them achieve maximum anti-counterfeiting initiatives by providing QR code advantages.
It takes up less print paper space
One of the reasons most businesses incorporate the use of QR codes in their products is their variation in the extent of employing the allocated space in their product label. It is much easier to resize its commensurate design outputs.
Customers can scan it with a smartphone
Because adding a security layer to a product does not necessitate the use of special apparatus to unlock the content of the information, many brands are incorporating the use of QR codes to create a simple unlock and verification system for their customers.
Customers will only need to scan the QR code in their packaging design to enroll their product after incorporating the use of a QR code for product verification.
Technology is readily available and straightforward to implement
Because most brands are constantly searching for good instruments to verify their products and prevent them from being reproduced, they consider one of the factors when looking for the ideal tool to enhance their product’s validation and security function.
With an online QR code generator software, companies can quickly expand their product labeling and design functionalities by creating QR codes and embedding other security mechanisms.
More information is stored than in other data embedding innovations
Unlike other low-cost data embedding innovations, such as 1-D barcodes, QR codes can keep a great deal of information, critical for securing highly classified data such as login credentials and more.
As the innovation for reproducing files and merchandise advances and improves in quality, manufacturers and companies selling high-quality products become victims of the market’s rise in counterfeit and pirated products.
As a result of this concerning predicament, many brands and businesses have begun to incorporate the use of item authentication tools to protect the wellbeing and security of their customers when purchasing one. Encrypting and decrypting data within it is now smaller and more accessible for customers, thanks to the integration of QR codes as one of the authentication tools they add to their product labeling.