Are you looking for any short marketing courses or supply management course or short business analytics course or so on? Have a look at below article.

This programme is designed for middle-management executives with high potential for senior management positions. It is recommended for results-oriented experiential learners with an established history of strategic thinking and strong communication skills.

The Management Development Programme will especially benefit individuals preparing to move from business unit to organization-wide responsibilities and organizations willing to broaden their perspectives of effective business and leadership.

The pedagogy employed involves a variety of teaching methods: case studies, design thinking, simulations, role plays, closed group analyses, and applied learning projects, interspersed with lecture sessions on theory and practice. The sessions are essentially interactive, and participants are encouraged to question assumptions, identify opportunities, solve complex problems, develop operational performance, boost productivity, and in the process, build sustainable competitive advantage. The knowledge and insights gained as a result of such sessions have immediate applications for high-priority management challenges. As a result, participants as well as the sponsoring organization receive a rapid -and lasting- return on investment.

List of various programmes

  1. Creating Value in Financial Services Selling

This course is designed to create best-in-breed financial sales professionals who excel at creating value for their customers in a highly commoditized industry and thereby, move up the value chain from being a “vendor” to a ” trusted partner”. Hence the program aims to provide a comprehensive understanding of the key concepts and time tested approaches towards the complex task of services selling. It is a completely practice-oriented, skill based learning; through a combination of case studies, role-plays and live industry examples all the following aspects will be covered:\

  • Appreciate the unique characteristics of services and understand the implications to marketers.

  • Apply the additional elements of the Marketing mix, to analyse marketing strategies determine the key drivers for success.

  • Lead generation and pipeline management, including “qualification” of opportunities.

  • Basics of Account Management

  • Aligning the sales process to customer’s buying process

  • Objection handling

This program is extremely relevant for professionals from BFSI sector whose role entails business development, consultative selling and managing high stake customer accounts. This is also helpful for people wanting to switch to roles in personal banking/ wealth management/ corporate banking etc.

2. Analytics of Business

Business analytics refers to the way in which enterprises use data to gain insights and make better decisions. The ability to use data effectively to drive rapid, precise and profitable decisions has been a critical strategic advantage for diverse companies. With the increasing availability of broad and deep sources of information – the “Big data” – business analytics is becoming an even more critical capability for enterprises of all types and all sizes.

This modular programme is designed to showcase the virtually unlimited opportunities that exist today to leverage the power of business analytics. It focuses on a gamut of questions ranging from strategic to operational matters pertaining to a firm’s business analytics initiatives and metrics to capture relevant outcomes to link the data to business performance. The programme will help gain an understanding of how managers use business analytics to formulate and solve business problems and to support managerial decision making using selected business analytics software.

This programme is designed for middle to senior-level managers who are responsible for decision making using analytics to formulate and solve business problems.

3. Enhancing Managerial Effectiveness – A Programme for Emerging Leaders

In the turbulent world of today, it is critically important for organisations to build and develop a reservoir of leadership capabilities that will continue to steer the organisation towards success and effectiveness. This workshop is designed to give participants a head-start or a boost to take on leadership roles at middle and senior levels in organisations.

Programme Objectives

The programme is designed to encourage and facilitate a process whereby participants develop:

  • An understanding and appreciation of the critical challenges before organisations calling for leadership responses

  • Awareness and assessment of their own leadership behaviour, styles, and effectiveness

  • A wider choice of behavioural options in exercising lAeadership

  • Clarity about the areas of their development to enhance leadership competence

4. Marketing Analytics: From Measurement to Insight

The field of marketing management is not new in its application of Data Analytics. Most firms employ market research firms and media agencies to crunch the numbers and draw insights. In the digital age, managers now have ready access to large amounts of data- within their organisations and also across their organisation boundaries through digital technologies. There is increasing realisation that if they ask the right questions, it is now possible to garner sharper insights. To link the interesting questions to sharper insights, an understanding of the underlying analytical techniques and their application to the marketing opportunities and problems is critical.

This course offers an indepth knowledge of how statistical and analytical techniques and approaches can bridge the gap between marketing problems and insights. A working knowledge of the underlying principles of the techniques and hands-on experience in implementing them in various business contexts will help senior marketing managers engage better with the data analysts and will also help them critically evaluate the results of data analysis better.

This programme is intended for CMOs, CDOs and Senior Managers in Sales and Marketing who are keen on understanding their markets and customers through the application of analytical techniques on various sources of data.

5.Change Management Strategies

We live in an era of disruptive change. Digitization and digitalization, globalization, industry deregulation and the blurring of industry boundaries, compel businesses to move to a new orbit necessitating the adoption of a strategic outlook towards management of change. The ability of managers to successfully plan and implement initiatives that enable organizations prepare for and cope with change, determines the performance and sustainability of an organization. Effective leaders play a critical role in preparing for and leading change effectively.

The objective of this programme is to enable participants develop a multi-disciplinary perspective of the process of strategic organizational change, and to equip them with conceptual tools required to plan and implement change processes. Participants will learn critical skills to initiate and implement both small and large-scale change based on research and proven methodologies. Implementing the learning derived from this programme will help participants in transforming their organizations and making them more effective.

On completing the programme, participants are expected to have a better understanding of the complexity and challenges involved in reconfiguring the business; learn models of strategic change, understand roles of different stakeholders; and develop an overall insight into how to make strategic change efforts successful.

Middle to senior-level managers of any function, who are responsible for leading or actively supporting change management activities in the organization.


S.P Jain Institute of Management and Research’s highly acclaimed MDPs centre around key business fundamentals like SCM, Emerging Leaders, Design Thinking, Managerial Effectiveness, Team Building, Cost Management, Sales & Marketing skills, Management of Organizational Change, etc to emerging issues like Big Data, Creativity & Innovation, and Leadership.

To know more about these programmes click here.

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