8 Completely True Pieces of Business Advice for New EdTech Influencers

For the final couple months, I have been in very a reflective temper. It’s possible it has been because I lately celebrated the 11th Anniversary of TeacherCast, the passing of 10 several years as an Instructional Coach, 230 episodes of the TeacherCast Podcast, or that this weekend we recorded the 200th episode of Inquire the Tech Mentor … or, maybe it”s from all of the COVID isolation.  I am not absolutely sure.

In wondering for a instant about all of the interactions that I have experienced with tremendous wonderful educators or the work that I have experienced the prospect to do for hundreds of instructional engineering models, I wanted to choose a moment and put down some thoughts about the journey that I have been on, how I am feeling about it proper now, and the place I would like to see this journey continue and, maybe, share some nuggets of goodness on the way.

8 Pieces of Business Advice

Step 1: You Have to Start out Someplace

As the legend goes … It was the center of the night on July 11, 2011.  I had been podcasting for about a calendar year now supporting the Apple community as one particular much more podcaster chatting weekly about their iPhones and favorite applications.

But I wished to do a little something distinct.  In the middle of the evening, I started off tossing and turning and without hesitating, I ran downstairs. A couple hrs later on, TeacherCast was born.  I experienced the area, web site, social inbound links, and tagline “A Location for Academics to Aid other Teachers” all down and all set to go.

I deliver this up, not just for self-reflective good reasons, but due to the fact I certainly think that if you have a aspiration, you must choose the 1st action. It does not imply that you will have to thoroughly observe through with it.  There are so several TeacherCast tasks over the past 11 a long time that have begun and fizzled based on desire of the neighborhood, family members commitments, or basically due to the fact a more recent and greater idea hit me. But the important point is that you ought to constantly acquire the 1st step and pursuing your desires and your goals.  You under no circumstances know where the entire world may perhaps consider you.

Stage 2: It In no way Hurts to Inquire

The initial TeacherCast Podcast was introduced shortly soon after that 1st evening.  It was effortless to start off up and get items operating due to the fact I now experienced a head begin in the podcasting entire world.  From Episodes 1-5, I experienced the chance to be introduced to Instructional Know-how Giants these as Angela Maiers, Eric Sheninger, Tom Whitby, and Steven Anderson.

I did not know who these men and women had been are the time. I was just reaching out to random strangers on Twitter to introduce myself and they gave me a opportunity.

It is for this motive why I keep a particular area in my EDUHeart for any person who was on the initially 15 episodes.  They didn’t have to acquire a prospect with me… but they did, and I’m in a substantially improved place for their time and friendship.

In episode 100 of the TeacherCast Podcast, I put out a Tweet celebrating that Jason Glass, the man who occurred to be the Secretary of Schooling for Iowa just happened to be my 1,000th follower.  His workplace replied and inside of a number of days we had a schedule recording of TeacherCast Podcast 100. He didn’t have to do the show … but he did and I simply cannot at any time say Thank You sufficient for that option.

When you are starting up out on a journey, you can not do it on your own. You can of program check out, but you don’ have any guarantee that your chook will fly. You need to have the strength to share your passions with other individuals and invite them onto the journey with you.

Move 3: Diversify Your Portfolio

The other working day, I was obtaining a arranging assembly with a corporation about a upcoming job. The question arrived up “who do you know in this place?”.  We then started out to arrive up with names who would healthy the bill.  The dialogue suddenly changed from “who do you know in this space” to “why do educators set them selves in specific areas that limit their exposure and prospect.”

TeacherCast, when it will come down to it, is 100% self-serving.  It is legitimate that you normally discover me sharing with other individuals the worth of heading the place your audience is, making a neighborhood close to a matter, and creating sure you are conference the wants of your audience. Even so, that could not be farther from the circumstance with TeacherCast.

What begun as an thought to make a simple round table podcast swiftly expanded into a “guest blog” when I made the decision to open up the website up to supportive academics on the lookout to grow their possess world-wide footprint.  At 1 point, I was controlling the RSS feeds of far more than 65 educators and keeping every thing arranged on many spreadsheets.

In the early component of 2012, I attended my initially edCamp in Philadelphia.  I sat across from 3 New Jersey educators and stated, “you know, we are heading to do 1 of these in New Jersey someday.”  From that level forward, we started an adventure to develop edCamp New Jersey which topped out at around 1,000 educators 1 yr and was frequented by the nearby cops because of the overflow of parking at the college making. (#ProudMoment)

From Podcaster to EdTech Magazine Editor and into the environment of Convention promotions … you really should by no means place your self in the corner and be observed in this entire world as only one issue.  Once the craze goes away so could your brand.  It is legitimate … develop a taproot and dig it deep, but really don’t overlook to maintain an eye on what is occurring to the still left and to the correct of you.

Phase 4: Your Brand Belongs to YOU… not EdTech

A equivalent lesson to the a person previously mentioned but on a significantly additional skilled take note.  There are hundreds of Instructional Technology Models in this planet.

  • They all want one factor.
  • They want YOU.
  • They want you to take a look at their item.
  • They want you to share their product.
  • They want you to brag about their product.

Primarily importantly… they want you to do it for no cost.

Hardly ever Give Absent Your Brand!

It’s legitimate … I am crafting this as a Google Certificated, Microsoft Modern, and a TEDx … whatsoever.

Let’s be trustworthy, if you have to perform the game, then go engage in the activity. But you will need to participate in the video game on your own phrases. You have to play the game tricky. You have to enjoy the sport typically … all of them.

More than the very last 11 a long time, I have viewed so numerous educators go ga-ga for the reason that a organization is giving out chocolate at a both of those or transport stickers for the best of a Chromebook.  Let’s say this for one remaining time.  You are not a pawn for the educational technology megabillion dollar devices that want to use you for study and progress at the expense of a electronic tchotchke.

You have worth in this entire world. Your voice and thoughts have ability in this globe and you need to be valued for skilled model that YOU are.

Now that this portion is behind me, I’m likely to transform the playlist on my Spotify Podcasting Participant and continue with this line of considered.

Stage 5: Family 1st … EdTech Next

I am very fortunate.  I am blessed to have a great assistance program at household who understands that TeacherCast is my artistic outlet.  In my former lifetime, I was a Audio Director who several occasions a 7 days, drove from Philadelphia to New York and throughout New Jersey to perform Symphonies, Operas, and Musicals. I was in no way household.

With a person easy conversation, I place all of that behind me and rather of stepping on to a podium, I turned on a microphone.

It is very well documented the large effect that TeacherCast has had on both of those my earth and the life of my household.  The PLC that I have developed since my rock when the Triplets came out a number of months early, when my wife went as a result of a serious health care course of action and has supported us all all through a pandemic that witnessed us packing up our lives and going to a brand name-new condition in the middle of nowhere without the need of any relatives close by.

Everything that I do on TeacherCast is for my family members.  Thus, the website, the podcast, the blog site, and all of my expert outreach ought to be believed of as a business.  When I go away the house or decide on up the cellular phone or store on Amazon, there is a tax deduction behind it.

Individually, I really feel that each individual educator need to halt what they are undertaking … suitable now … and develop an LLC for on their own. They should really open up a business again account and put their professions and their academic funds entirely individual from their spouse and children accounts and funds.  Have faith in me … you will experience these benefits every single time the calendar turns about.

Stage 6: Generally Retain Your Eyes Up … Whilst Wanting Down at Your Feet

As forward imagining as I have wanted to be when making TeacherCast, I have usually experimented with to plant myself in the sand and soil with just about every final decision.  I often inquire myself if what I’m carrying out is greatest for my family members, my brand, and my business.  It is normally a hard question, and when I truly feel that the selections are difficult for too quite a few days in a row, I do every thing humanly doable to transform my individual channel.

Yes it is true … Diversify Your Portfolio

But …

Know who you are and who you want to be. Most importantly … really don’t enable any individual stand in your way of those things.

Have a brand … have an passions … share with others… repeat.

It’s as simple as that.

Move 7: Generally Know Where the Puck Is … But there is a Catch.

As Wayne Gretzsky at the time mentioned, “Go to the place the puck is likely … not the place the puck is” (or a little something like that).

I locate myself contemplating about this thought typically.


The place it is accurate, you want to make sure you are using the wave relatively than chasing it, it is much extra essential, in my viewpoint to know wherever the upcoming wave could possibly be coming from and to start out paddling to it prior to absolutely everyone else does.

Around the final 11 several years, I think there has been not one particular, not two, but 5 different waves of Academic Podcasting.  The first arrived when Google Hangouts arrived on the scene and for the first authentic time, lecturers caught the “broadcasting bug” of undertaking dwell movie.  Then the fade faded.  It was then picked up a 12 months or so later when apps these as Blab and Periscope broke in presenting another cost-free prospect where by educators can rapidly and painlessly deliver audio and video clip information for the masses.  When people apps arrived and went, it was time for the increase of Anker.  (#SeeClubhouseEDU)

Like I said earlier, have your faucet root. For me, it’s evidently podcasting.  But I also love getting in the Instructional Coaching house as well as the WordPress, Search engine optimisation, and Branding house.  Because I was developing a wonderful offer of articles to assistance my #BuildYourEDUBrand principle, when the Pandemic hit, I was effectively in advance of the curve when lecturers needed to find out how to make their possess web-sites to economically guidance their people.

The same can be claimed for your EdTech makes.  We all know that Google, Microsoft, and Apple are the huge names, but how several have been on the Canva educate 5 decades ago before it attained the EDU scene? Come across your cozy brand… uncover a brand name who is up and coming that you want to assist.  Don’t forget your ABC’s.  Generally … Be .. Inventive.

Phase 8: Be Thankful

If I have not heard me say it but … THANK YOU.  Critically … THANK YOU.

  • Thank you for 11 many years of Educational Podcasting.
  • Thank you for many a lot of ISTE, edCamp, and NJEA displays.
  • Thank you for permitting me into your audio and video players.
  • Thank you for asking me about my wife and EduTriplets when instances had been tough.
  • Thank you for leaving your family members to show up at 1 of my live gatherings or on the net conferences.
  • Thank you for having the time to browse by this total site publish.
  • Thank you for sharing it with other people.

Very seriously … THANK YOU.

As I put this site write-up (and the EduTriplets) to mattress tonight, I am looking forward to new adventures.  There are many amazing adventures that I’m on the lookout ahead to happening this summer months and I am prepared to acquire a action into a new experience.


To Infinity … And Outside of!

In imagining about the famed speech that Steve Positions gave, “Stay Hungry … Stay Silly.” Your lifestyle and your career are the solutions of your passions and your creative imagination.  By no means consider them for granted and by no means give other folks the skill to set them into their fingers.

Wanting both backward and forwards from this very minute, the only thing I can be specified to share is that your passions are the only detail that ought to be in regulate of your upcoming.  As well minor passion for a thing and the experience never comes about.  Too a great deal enthusiasm and you wind up slipping off the cliff.

With this, I indicator off and share with you likely my finest terms of suggestions.

No make any difference what you make your mind up to do with your career or your brand…

Keep up the terrific do the job in your classrooms … and keep on sharing your passions, with your learners.

About the author, Jeffrey Bradbury

Jeff Bradbury, creator of TeacherCast, and father of the famed @EduTriplets Thanks for checking out TeacherCast right now. Be sure to acquire a instant to uncover me on all of my Social Media channels!