To suffice and thrive, an organization should have the potential to acquire, retain, appease, and connect with their customers. Google Analytics is one such tool that helps in accessing how well your business is doing comparatively to your rivals. This tool gives you a great scope to comprehend your visitors (consumers), an important aspect for businesses of any type. No matter which domain your business dwells in or what marketing approach you follow, contemplating your customers will allow you to modify your practices so that maximum customer satisfaction and retention can be achieved.
With Google Analytics, it has become easier than ever to analyze your audience; get a better insight of who is interested in your brand, and know from where they have come from and what exactly they are seeking. With the right insights, you can modify your approach, anticipate your customers’ needs, and offer a superior user experience. Once you have configured the script, you will be able to gain information about diverse data about your users. It will subsequently help you to modify your efforts to better the conversion rate and web presence.
In this article, you will get to know about some of greatest tricks that you can apply to augment your SEO efforts with the help of Google Analytics:
Segment Your Target Customers: It is possible that your website attracts visitors with different wants and needs. That’s why it is important that you segment these different groups of visitors for better understanding. Google Analytics provides this feature to webmasters. The group can be segmented on the basis of age, gender, location, language, and behavior.
Gauge Your Speed: No visitor wants to come back to a site, if he/she encounters a bad experience on your site. So, as this issue should not happen in your case, you need to be really thoughtful about this factor. But, how would you know that your online marketing campaign fails to engage customers owing to sluggish loading speed? Before digging deep, let me acquaint you with the fact that today most of the search engines, including Google, consider sluggish speed a negative score for your site.
Your leads will directly give an idea that there’s something wrong, however, in this case, you can’t be sure whether the speed was the prime reason.
There could be a plethora of reasons owing to which you may not generate leads as expected. Herein, this analytics tool comes into the picture. It provides access to site’s speed report, where you can check the average page load time, page views, page load samples, bounce rate, page value, average redirection time, page download time, server response time, and the list goes on.
Website’s Real-Time Snapshot: The best thing you can do with this effective tool is to gain information about your website’s metrics, such as how many visitors landed on your website; from where they accessed your website; and which platform they used to access it.
Behavior Flows: The behavior flow helps in determining the path users have followed from one page to the next. It helps in understanding what content or which web page engage your customer the most. Apart from this, it also helps to discover the issues with your content. User’s behavior can be swiftly mapped, helping you in the segmentation process.
Email Campaigns: Nowadays, it is one of the best ways in practice to attract quality return visitors to your mission-important website. It allows you to check how many visitors have opened up your emails you sent them. This, in turn, enables you to make yourself aware of the visitors’ that are interested in your offerings. You can set this up simply in just a few simple steps. Login to Google Analytics, then click on the Admin, thereafter visit custom definitions, and lastly, for custom metrics, create a new metric referred as ’email opens’ with Integer formatting.
Analyze Site Searches: If you have already activated a search function for your website, you can click on Behavior and then select the Site Search feature to analyze what kind of data your users are seeking. It is quite possible that end-users, who lands on your website can easily turn into potential leads. The best thing is when you can analyze what your visitors are hunting for; you can modify the content as per their queries.
This way, Google Analytics can help you do a lot of things with respect to your web performance. Analytics is a vast subject of study, which seems to have no end-point. The more you dig into it, the more you understand. A proper understanding of this tool will help you peddle your business into the right direction.