Google Analytics Training – Decipher the Stats and Fine Tune Your Marketing


Analyzing your Website traffic is the key to evaluating your online marketing initiatives. Google Analytics training can show you how to take full advantage of the free – and powerful -analytics tool made by search engine giant, Google.

Why Web Analytics Matter

You cannot know the effectiveness of your marketing if you don’t measure its impact. The ability to obtain detailed statistics easily and quickly is one of the major benefits of Internet marketing.

While there are many tools designed to measure your website visits and provide other relevant statistics, Google Analytics has arguably the most user-friendly interface. The fact that is costs nothing to install is another bonus.

With an analytics tool like the one from Google, you can get immediate access to data about your site’s visitors, and discover where they came from, how they found you and what they did once they entered your site.

You can look at the data in myriad ways and drill down to the finest detail. Consider geography – one of the most basic data sets. Not only can you see where visitors came from by city, you can compare how each city performed in a number of criteria, including average time on site, percentage of new visits, and bounce rate. From these simple graphs alone you can: see which regions are drawing the most traffic; decide which areas need to be targeted more intensively; and determine whether efforts to focus on a particular region were successful.

Why You Need Google Analytics Training

The Google Analytics interface is easy to use, of that there is no doubt. But the sheer depth of numbers available can overwhelm even the most knowledgeable user. Equally daunting is the setting of conversion goals and analyzing the many statistics that accompany these goals.

In addition to deciphering standard statistics, there are always new features being added to Google Analytics. Finding the time to figure these out is next to impossible for most business owners.

New features available right now include the Beta version of Custom Reporting and Advanced Segments. The latter enables you to use Boolean logic to compare site metrics of your own choosing.

Google Analytics training can keep you up to speed on all of the changes and show you how to use the many standard features, like customizing the dashboard and exporting data.

Google AdWords and Analytics Together

If you are a user of Google AdWords, then there is another great advantage to using Analytics – AdWords integration. Your training in Google Analytics will show you how to use the application to quickly and easily gauge which of your Google AdWords are most profitable.

Make the Most of This Free Analytics Tool

Google Analytics is a comprehensive website analysis tool. The fact that it costs nothing makes it even better. But even at that price, if you don’t know how to use it effectively, it will have little or no value. Google Analytics training is a wise investment that will help you strengthen your ability to analyze your site’s performance and improve your online marketing.

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