May 27, 2022

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Town Haul Rewind: Hannah Barnstable, Founder of Seven Sundays

The most essential meal of the working day received a muesli makeover when Hannah Barnstable brought the tremendous grain to the states from a vacation to New Zealand.

In this City Haul Rewind, host Amy Koonin Taylor sits down with 7 Sundays founder Hannah Barnstable to discuss not only the wellness rewards of her items but how this Minnesota-bred B Corp is championing some major social and environmental adjust.

On what impressed 7 Sundays’ one of a kind model name:

HANNAH BARNSTABLE: “We all acquired at an early age [that] breakfast is the most vital meal of the day. But if you saw, if you genuinely took a search at what people have been ingesting or undertaking and their routines in the morning, it did not glance like we had been setting ourselves up for success… so, I felt that the just one working day wherever men and women did eat and reside a lot more intentionally, just conversing with pals, was Sunday. Sunday was your arranging working day. Sunday was the day that you took that further time to take pleasure in a food as a substitute of racing by means of it. And so when the concept was sparked to create a distinct kind of breakfast merchandise, I wished there to be that knowledge element, that intentional factor that we feel on Sundays, a lot of us, but carried all through the week.”

On how Seven Sundays is utilizing food items streams for inspiration:

HANNAH BARNSTABLE: “We know that there was a food stuff stream, there was food waste with this higher protein sunflower food. If you imagine about it, there is sunflower fields escalating all over the Midwest, they have tremendous deep roots, they are wonderful for the soil, but the output is a sunflower seed or sunflower oil and sunflower oil has taken off [in recent years]. So, when men and women do sunflower oil, there is this large protein, substantial fiber meal leftover. We are the very first cereal to arrive out and we labored with the processor, several individuals all around Minnesota to produce a cereal manufactured with that food so that we’re able to get rid of that from the waste stream, but also improve the demand for the sunflower food. We obtain out what these farmers require to mature and how we can integrate far more of these types of matters into the food items that we’re making.”

On how the worldwide pandemic shifted shopper behavior:

HANNAH BARNSTABLE: “The way that you grocery shop is a minor bit various for most of us than how it was pre-pandemic. The places that persons are getting it and the way that we encourage our item or create consciousness are various. We have experienced to change to that. We set a large amount much more energy into our web page and subscriptions and factors like that the place individuals can have food stuff shipped. We get the job done with Instacart on generating awareness of our items. We do extra digital ads. So we have put some a lot more means toward that. So people channels are all really, really developing for us. And then form of common retail, I feel it is back to where by it was, but it feels like there’s far more shopper emphasis on still acquiring groceries in new means, through diverse platforms.”

On where Hannah sees 7 Sundays in 5 several years:

HANNAH BARNSTABLE: “I see us as a cabinet staple. So, additional and much more individuals are acquainted with what we’re undertaking and where we’re headed.”


Amy Koonin Taylor is Marketing Information and Media Supervisor at Rubicon. To continue to be forward of Rubicon’s announcements of new partnerships and collaborations all-around the planet, be absolutely sure to follow us on LinkedIn, Facebook, and Twitter, or speak to us right now.