Our world rotates around content. Nowadays, buying decisions are often based on experiences not with products, but with information about products. People take more content in more ways than ever. As we have printed books, newspapers, and magazines. We carry e-readers, smartphones, and tablets. We have TV, radio, YouTube, Instagram, Pinterest, and Hulu. Hereby, we consume more content in more ways than ever before.
No one can dispute the increasingly essential role that content plays in our lives, our work, and just about everything we do.
Global Content Audit
There can be the possibility that the most important first step – assessing and understating the scope of your content that will be localized and translated. You must think about the storing of information and creating of content.
Translating the content
Since translating content can be expensive. You have to ensure that you are providing an optimal return on your investment. For regularly published content such as social media feeds you may want to consider a more automated approach. Global content translation is an important part of content as it can translate your content into different languages. This will also help you to take content from other regions and can help you to translate it in their language. Apart from the basic website content, there are important documents that need to be translated into various languages- it cannot be ignored either.
Currently most of the CMS platforms today have a robust set of tools for tracking and managing content. On the other hand, whatever tool you decide to use, make sure it’s simple to use and easily accessible to your translation team; what’s been translated, record translation vendors and who is accountable for checking off the boxes.
Access your global audience
It is important to understand who your audience is and where they live. Recently only 20% of all Internet users are native-English speakers. The best place to begin is to look at your competitors and your sales markets. Analyse what your goals are and where you want your business to reach. Understanding these plans will help your global content strategy goals.
Where All Versions of the Content Will Live
You may not think it’s a big deal but, you are required to take a detailed look at the design of the sites you’ll use to manage your global content strategy. You must consider any technical differences that will alter how you create and publish content for a given audience. Take note of any essential site elements that will have an impact on how your readers consume the content you create.
Electing the Team
A further step is to decide who will execute this program for you. While considering this, keep these best practices in mind. By leveraging experts you have to make sure that your content will be localized properly, and they must be able to flag issues or bring up considerations you may not have thought of otherwise.